Our History
The journey of Acumen began in 2015 with the establishment of “Acumen Pharma (Pvt) Ltd.” Our initial focus was on marketing a diverse range of brands. Within just a year, our dedicated and experienced sales team successfully expanded our presence to all major cities across Pakistan.
Navigating the competitive pharmaceutical market posed numerous challenges, but our commitment to excellence, innovative sales, and strategic marketing enabled us to secure a strong position as a rapidly growing pharmaceutical company in the country.
In March 2020, Acumen Pharma embarked on an ambitious new project: the establishment of our own manufacturing unit at RCCI Industrial Estate Rawat, under the name “Acumen Healthcare (Pvt) Ltd.” Our perseverance paid off in 2021 when we successfully acquired a Drug Manufacturing License from the Drug Regulatory Authority of Pakistan. This license covers all major sections, including the Cephalosporin Section, which encompasses dry injection, capsule, and dry suspension production.
Today, Acumen Healthcare is actively working and preparing to launch international business ventures. Meanwhile, our sales and marketing teams are diligently working to increase our market share under the Acumen Pharma umbrella. In 2023, we achieved a remarkable turnover, a testament to our unwavering dedication and strategic growth.
As we look to the future, Acumen remains committed to innovation, quality, and expanding our reach both locally and globally. Our journey continues with the same passion and dedication that has driven us since our inception.
To Be One of The Most Admirable Company in Healthcare System, for Our Customers, Stakeholders and Society.
Our mission at Acumen Pharma is to become a Trusted Partner in Patient's Health. Our Primary focus area is Feminine Healthcare in which we are marketing a number of quality products for the feminine wellbeing
T – Trustful Relations with all our stake holders.
R – Respectful attitude & behavior towards people.
U – Understandable Business Model.
S – Simple business strategy.
T – Team Up for Better Results.
Our Leadership
Message from CEO Dr Azam Khan:
At Acumen Pharma, our north star is clear: “To be one of the most admirable company in the healthcare system - for our customers, stakeholders, and society.” This ambition shapes every decision we make and every product we bring to life.
Being “admirable” is more than delivering high-quality medicines. It means earning trust – consistently - through integrity, scientific rigor, and compassion. It means listening to clinicians and patients, partnering transparently with regulators and suppliers, and holding ourselves to standards that not only meet compliance but set new benchmarks for responsibility and impact.
To translate this vision into daily action, we focus on five commitments:
- Patients first: We design, manufacture, and supply with uncompromising quality, safety, and reliability—because every dose reaches someone who is counting on us.
- Science with Purpose: We invest in clinically meaningful innovation, guided by evidence, real-world needs, and measurable outcomes.
- Partners in Progress: We build long-term, values-aligned partnerships with healthcare professionals, distributors, and research institutions to expand access and improve standards of care.
- People & Culture: We empower our colleagues with ethical leadership, continuous learning, and a culture of accountability, inclusion, and excellence.
- Sustainability & Stewardship: We operate responsibly—reducing waste, optimizing resources, and contributing to the health of our communities and environment.
Our promise is simple: when people see the Acumen name—on a product, a program, or a partnership—they can trust that it stands for quality, clarity, and care. We will continue to challenge ourselves, measure what matters, and report our progress openly. In doing so, we aim not just to participate in the healthcare system, but to elevate it.
Thank you for your trust in Acumen Pharma. We are honored to serve—and determined to be worthy of admiration, every day.
Message from COO Waqas Khan:
At Acumen Pharma, we recognize that trust in healthcare is earned through quality, reliability, and empathy. That is why our primary focus is Feminine Healthcare, where we are committed to marketing a portfolio of high-quality products designed to support the well-complex conditions, our goal is to deliver solutions that genuinely improve outcomes and empower women to take charge of their health.
As COO, I am proud to lead a team dedicated to operational excellence—ensuring that the medicines and wellness products we develop reach healthcare professionals and patients with the highest standards of safety, efficacy, and affordability. Our supply chains, partnerships, and service culture are all built on the same foundation: being a reliable, ethical, and forward- looking partner for patients, providers, and communities.
Together with our colleagues, stakeholders, and healthcare professionals, we are shaping a future where women’s health receives the attention, innovation, and compassion it deserves. We look forward to continuing this journey—delivering not just products, but confidence and care you can trust.
Message from the Managing Director:
I believe that the real strength of Acumen Pharma lies in the values we live by every day. For me, everything we do can be summed up in one word that guides my decisions and relationships: T-R-U-S-T.
- T – Trustful Relations: I work to build honest, transparent, and lasting relationships with all our stakeholders—patients, healthcare professionals, partners, and communities.
- R – Respectful Attitude & Behaviour: I treat every individual with dignity and fairness, and I expect the same culture of respect to thrive throughout our company.
- U – Understandable Business Model: believe our partners, customers, and colleagues should clearly understand how we work and how we create value. S – Simple Business Strategy: I focus on keeping our strategy clear and achievable, streamlining processes to deliver quality and reliability efficiently.
- T – Team Up for Better Results: I know that collective effort drives greater impact, so I encourage collaboration both within and beyond our organization.
These are not just principles on paper—they are the commitments I personally stand by. They shape my decisions, define my relationships, and drive me to ensure that Acumen Pharma delivers solutions that improve lives and strengthen the healthcare ecosystem.
I look forward to continuing this journey with you—our colleagues, partners, and communities —as we build a company worthy of your trust and admiration.